PoP Filters: Italian Quality, Innovation & Design

About us

We are PoP Filters, a 100% Italian company born from a simple yet brilliant idea: to be the first to bring paper filters for long rolling papers to the market. That’s where it all began. Today, our catalog features dozens of products, we are present in 15 countries, and we keep growing.

But one thing has always remained the same: Quality above all!
For us, quality is not just a word—it’s our foundation: we carefully select raw materials, we study every detail, from packaging to production processes, and we put all our experience and passion into everything we do. The result? Reliable, practical, affordable products made to last.

We are the creators of LovePoP, the condoms also distributed in high schools through the "Distributori di Sicurezza" project. We’re innovators, patenting and creating constantly—from the MEMO pocket ashtray to natural fiber papers, to our iconic illustrated paper filters featuring real faces of friends, customers, and creatives from our community.
For over twenty years, we've embraced one clear philosophy: Italians do it better—always with a smile, by listening to those who choose us, and thinking one step ahead.

2000first filter

Launched the first paper filter for long papers: innovation and immediate success

2001packaging

Created packaging for vending machines

2002PoP Filters Srl

PoP Filters Srl is founded: new headquarters, new entrepreneurial momentum

2003LovePoP

LovePoP condom line debuts, soon becoming a market leader

2004DoublePoP

Started the vending machine project (700 installations); the DoublePoP patent is born

2007Mister Winner

Launched Mister Winner, a lottery ticket display stand

2008filters

Introduced a new line of short papers and acetate filters

2012MEMO

MEMO is born, the patented pocket ashtray

2016Cover Cigarette Box

Launch of the Cover Cigarette Box, a cigarette pack cover

2017CombiPoP

Launched CombiPoP (papers + filters in one pack); Unbleached and Hemp versions introduced

2025CarboPoP and MicroPoP

Launched MicroPoP – cigarette tips and CarboPoP – ceramic filters with activated carbon