The product born from PoP Filters’ will to fight environmental pollution.
About 130 million cigarettes are smoked every day in Italy and about 2/3 of them are not disposed of as they should. Throwing the cigarette butt to the ground after smoking it is unfortunately a widely diffused and thoughtless habit among smokers, which causes a seriously bad impact upon both the environmental and the marine pollution.
The repercussions of this terrible (but sadly common) habit can be multiple: if the main consequences are no doubt related to the release of the highly polluting substances contained in the butt (like tar, microplastics or nicotine) in the environment, not secondary is the visual shock caused by strolling along the streets and pavements of a country so extraordinarily rich of art and beauty looking horribly neglected and invaded by abandoned cigarette butts.
PoP Filters has always been very sensitive to such important topics of current affairs, and that’s how Memo project was born: Memo is an aluminium pocket ashtray created to be attached to the cigarette packet, a real must-have for all conscious smokers. Used regularly, Memo can help to reduce the problem of abandoned cigarette-butt pollution considerably.
Sold at an affordable price, Memo is the perfect smoking accessory.
✔ Made of 100% recyclable material, washable, endlessly reusable, this pocket ashtray can boast an incredibly long-lasting life as well as a continued top-score performance.
✔ With a body totally built in aluminium, Memo is very light and easily stored in a pocket or in a bag, compact, smooth and nice to the touch.
✔ The special L-shaped flap allows users to attach it to any kind of classic cigarette packet helping them to keep these two items always united, seen as they’d normally be used together.
✔ A special rubber O-ring helps sealing the pulling drawer to the ashtray body perfectly, making it both ash-leaking and bad-smell proof.
Memo is also a customizable article, as any kind of logo or short message might be printed or engraved on the smooth sides of the ashtray.
While it would be untrue to affirm that we were able to find the final solution to an age-old problem dating back to the 60s, when the acetate filer tip was added to the existing standard cigarette, we do believe that Memo has helped to develop a higher consciousness among smokers towards the grave problem of environmental pollution.